Catalog design for Conferro Cafe, a self imagined coffee spot and yarn shop that values wellness, connection and mental health.
Scope: Catalog Design, Logo Design, Copywriting
What is Conferro Cafe?
Conferro Cafe is a self imagined business created theoretically for the purpose of designing the following sample catalog. Conferro combines my passions for coffee and knitting in to one cozy shop. While Conferro Cafe may not be a tangible business, I wanted to explore what a catalog could look like for a shop that marries these two passions of mine.
To Gather Together
After a series of name iterations I chose Conferro because of its latin translation meaning 'to gathering together'. This name encompasses both the social aspects of the business as well as the physical qualities of yarn.
Logo Design
The Conferro logo is a literal representation of the business with a ball of yarn inside a coffee cup.
The Catalog
The Conferro catalog is the fall edition and features mental health tips, photos of the cafe, product sales, upcoming events and drink specials. To make the catalog feel as welcoming as possible I used a warm color palette, inviting typography, cozy textures and friendly verbiage that communicate a sense of comfort.
Cafe Events
Conferro values connection. To emphasize this, the fall catalog features information about weekly knit nights where anyone can stop in to the cafe, learn how to knit and meet new people. Knit kits are also sold in the shop and include all the supplies beginners will need to start their knitting journey.
Mental Health Feature
Because Conferro Cafe values mental health, the catalog features a chart that readers can go through for helpful tips on relieving stress.
