Theoretical rebrand for Bare Culture Kombucha, an Idaho based kombucha brewing business that makes delicious, flavorful and healthy probiotic drinks.
Scope: Branding, Logo Design, Package Design, Social Media, Copywriting
About Bare Culture
Bare Culture Kombucha is a kombucha tap room and brewery located in Coeur d'Alene, ID. Their company values health, wellness, balance, and great flavor. They use only the freshest ingredients to make their Kombucha and are passionate about helping people to feel like the best version of themselves.
Rebrand Concept
The rebrand concept uses natural textures, symmetrical imagery, and organic typography that represent Bare Culture's use of natural ingredients and attracts millennial and health focused audiences.
Package Design
A textured illustration style on the packaging represents the hand crafted and organic qualities of the drinks. A vibrant color palette correlates to drink flavor and targets the millennial audience's taste for bold hues.
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After
Mobile Advertising
Because Bare Culture Kombucha products are delivered outside of just Coeur d'Alene, a van wrap was a necessary addition for the business. As an extension of the brand, this van is a mobile billboard that features illustrations from the packaging as well as the Bare Culture logo and phone number.
Before
After
Social Media
To make this kombucha even more appealing to the target audiences, I created an Instagram page that show the brands personality through bright images, lively gifs, and fun imagery.
